I have a confession to make: I am one of many women who didn't understand the appeal of slash for a very, very long time. Comprehending what was hot about watching two men go at it was beyond me. Slash between two women I’ve always found hot, but never got into erotic romance novels between two men.
It actually was not until my favorite fandom pairing arose that I "got" it: it's really about two men whom you find to be hot and whose chemistry you find to be hot that makes it work. It's also about that lovely, perhaps-only-slightly-subconscious desire to be the filling in that sandwich. It is my belief that this is why m/m erotic romance sells well with women who want to appreciate men’s bodies and sexuality and find it to be a turn on.
The genre of m/m erotic romance definitely went mainstream recently, and I blame it on the British sci-fi television show known as Torchwood. Its pairing of two of the main characters, Captain Jack Harkness and Ianto Jones, have sold the show for many people who may have never watched it. I personally got into the show because I am a fan of the original show it spun off from, which is Doctor Who. Torchwood broke through a lot of boundaries for the GLBT world with its loose boundaries and definitions of sexuality with its omnisexual main character, Jack.
Often times my writing is inspired by what I read and watch on television, and I write what I consider to be “gender blind” characters for the most part. So far, my books have featured m/f, f/f, f/f/f, f/f/m, and m/f/m pairings. I am in the process of writing some paranormal m/m that I suspect some may enjoy. No spoilers yet until I’m done, however!